TRAVELZOO: FEATURED DESTINATION PROGRAM
- Co-creator of a customizable digital media program for tourism boards, a product that launched a new, multimillion-dollar vertical business for Travelzoo.
- Program fused inspiration, education and engagement with tactical booking opportunities for partner hotels, airlines, cruises, tours and entertainment.
- Syndication included a combination of targeted emails, social media, website and PR -- combination contingent on objectives and budget.
- RESULTS: Tourism board business grew more than 100% year over year for three years in a row, transforming into a lucrative revenue stream for the company with repeat clients.